Jack Heuer, Honorary President; Jean-Christophe Babin, President and CEO; Lewis Hamilton, ambassador of the brand, were present at the end of January at the inauguration of the TAG Heuer 360 Museum, a futuristic multimedia installation in La Chaux-de-Fonds. 300 historic pieces and a 360 degrees screen contribute to understand the rich TAG Heuer patrimony in sports timekeeping, since 1860. In a pre-Basel presentation, we made contact also with the new women watch models and the 2008 Carrera and Grand Carrera editions.